It’s All About You – Expressing Your Identity through Art
Written by: Brandon Long, Creative Director
At the Community Arts Center, we’ve been touring a lot of school children through our annual New Year: New Art exhibit. The premise of the show is simple – I invite a ton of our local artists to show work that they’ve made since August of the previous year – allowing us to start (as the title of the exhibit implies) the new year with new art. It’s always exciting to see what the artists have created, and many of them can get quite experimental with their work, since there isn’t any particular theme (other than “new art”). Perhaps the most refreshing thing for the artists is that they can get their work in front of an audience in a rather short period of time. Normally, when preparing work for a solo show, it can seem like a lifetime passes between making the work and the audience getting to see it. Having almost immediate feedback from the public is a great benefit to the exhibit.
Explaining a room full of unrelated art to an entire class of third graders can seem a bit intimidating, and the staff at the Community Arts Center was a bit stymied as to how to go about it until Kate Snyder, our Marketing and Development Director, proposed that we view the exhibit through the lens of identity. Each artist presenting a piece in the exhibit is expressing their identity – whether or not they intentionally set out to do so. There’s not much of a way around it – if you are putting yourself into your art, your identity will shine through.
In this article, we will be discussing the importance of expressing your identity in your work. Creating art – YOUR art – is a great chance to share your viewpoint on the world with your audience. Read more to find out how sharing your identity is a vital part of creating meaningful work.
What is identity? That’s one of the first questions we ask the kids visiting the Arts Center to view this exhibit, and we get lots of different responses – your name, what you look like, your information – but I explain it rather simply. It’s everything about you. Not only your name, what you look like and your information, but everything – from the hobbies you have, your political viewpoints, your religion, the type of music you listen to, your sense of fashion, your personal history, the friends you hang out with, and anything else you could possibly come up with. It can be not only the way you see yourself, but also the way others perceive you. Art is a great way to express your identity. Sometimes, I think if you boiled away all the formal rules of art and stripped away the academics of it all, you would find that art at its very core is all about sharing identity – whether it’s personal identity or a cultural or community identity. Even if you look back at the cave paintings, you could imagine the artists creating the sprawling animals by candlelight expressing, “We like to hunt. And we’re also really good at it.” And what do we know about these early cultures today? They were hunters and gatherers. But they’d far rather illustrate and boast about their hunting skills than their berry gathering. Maybe there are some cave paintings about berry-gathering, but if there are – I haven’t seen them.
In viewing the exhibit, we ask the children to select an artwork in the gallery that they best feel expresses their identity. This can be a bit tricky because the students are depending on someone else’s art to represent themselves. Sometimes, I’ll catch a number of them crowding a painting because that’s the one their friend chose. I’ll explain, “this isn’t about which one your friend likes. This is all about you. Which one expresses your identity?” Then the crowd of friends will disperse as they all dig a bit deeper into their own preferences. After they select a piece, I’ll allow them to become the expert on the artwork and explain to the rest of the group why it’s such a great piece. Sometimes, the answer is simple- yet valid, “I like horses,” but other times they will come up with some really great reason – sometimes quite personal. I feel that allowing them to select a work of art and explain it is a very valuable thing. Too often children (adults too) are told what to think about art, what’s good and what’s not, and I think allowing them to reflect on why this piece is valuable to them is important because their reaction to the work is a very personal and real thing. It doesn’t matter if they’ve selected the worst piece in the gallery (and there’s not a bad apple in the bunch), the fact that the artwork caused any reaction at all is reason to celebrate.
Expressing your identity in your work is absolutely essential in creating meaningful art. If you’ve not been honest with who you are, your work will not carry the impact that it needs to cause any level of response in your viewers. I explain to the visitors to the exhibit that if your art can get a response from someone, it’s a powerful thing. It can be an “I love it!” response or an “I hate it!” response – as long as the response isn’t an empty “meh,” you’re doing something right. Sometimes, I fear that artists are going about creating art in an almost backwards fashion. Rather than creating art that is genuine – coming from our truest identity to create real responses in our viewers, we sometimes try to go at it from the other direction by creating the art that we think that our audience wants to see. Or sometimes artists trying to go against the grain, will make art that they believe will shock their audience. More often than not, the work comes off as trite, unoriginal, and entirely too predictable.
Rather than asking, “Will my audience like my art?,” instead ask, “Do I like my art?” You have to make things that you are personally interested in, or the entire endeavor is likely to be uninspiring to everyone involved. If you are making art that you personally consider to be new, groundbreaking, and exciting, you are more likely to be happier creating it, and that creative spark of joy is something that will shine throughout your work. You must always consider, “does this work represent me? Is this something that has come from within me or am I trying to impress someone else?” Artists are often in a tricky spot that lies somewhere between creative visionary and product marketing expert. Those that are most successful have proven themselves in both fields, but the artists that are most groundbreaking and memorable are those who were true to themselves and their own identity throughout their entire body of work. Does your identity change over the years? Of course it does. The things and values that you hold dear now are probably vastly different from when you were a child, but if you regularly evaluate yourself and question your honesty in your work, you should have no problem keeping yourself on the track to making the best art possible. Remember, anyone can make art, but only you can make YOUR art.